He was expelled from Eton and sent down from Oxford; not a good start.
A heavy, loutish youth, with a long and vacant face topped by shining hair brushed back. He loves London but his father doesn't like him going there as he tends to get into trouble. He affects an eleven inch cigarette holder, also to his father's annoyance.
He gets ideas from the movies and once wrote and sold a film scenario. He also had an extensive collection of cheap thriller novels which he later gave to Beach, the butler.
He proposed several times to Eve Halliday who he met at a theatre party. He urged her to apply for the job of cataloguing the Blandings library, a job which she got, and continued to pursue her without success. Kissing a housemaid did not help his cause. (Leave it to Psmith)
He became engaged to, then married, Aggie Donaldson whose father owns a dog food business, Donaldson's Inc. He moved to America. (The Custody of the Pumpkin)
The marriage nearly went west thanks to a third party stirring up trouble but Freddie pursued his wife to London and put things right. (Lord Emsworth Acts for the Best)
He visits England from time-to-time, in his capacity of vice-president (salesman) for Donaldson's Dog-Joy dog biscuits. During one visit he helped his cousin Angela and Beefy Bingham who were in love. (Company for Gertrude) When that romance appeared at risk, he tried to help again while also hoping to sell biscuits to Gertrude's mother. (The Go-getter)
Once engaged to his cousin, Veronica Wedge, he tried to help her to win the hand of rich American Tipton Plimsoll, while selling him dog-biscuits, but Tipton thought Freddie still loved Veronica and became very jealous. Freddie also tried to help his cousin Prudence get together with Bill Lister. He ran into trouble when Lord Emsworth mixed up two items of jewellery. (Full Moon)
He made his American home in Long Island City (Full Moon), then at Great Neck, Long Island in New York state. By the time that Lord E. came to stay with him, he had been in the USA for three years. (Birth of a Salesman)
A ruthless salesman, he did not shrink from giving away his wife's dog to make a sale, a ploy which threatened their marriage. (Sticky Wicket at Blandings)
He employed an English cook, Lana Tuttle, who hails from Bottleton East in London. His sales technique was put to the test in London, on board ship and in New York. (Life with Freddie)